For Super Bowl, Jaguar reminds you that Brits are evil
(Credit: Jaguar/YouTube screenshot by Chris Matyszczyk/CNET)
American advertisers always want you to believe that their core is made of saccharine and honey.
Buy my American brand and your world will be more idyllic than a night spent with Jimmy Stewart.
The Brits, on the other hand, occasionally like to reveal a dark heart below their hardened upper lip.
How touching, then, that Jaguar, a quintessentially British brand now owned by India’s Tata Motors, has decided to admit to its evil underbelly.
In a Super Bowl ad to champion its quite pretty F-Type sports car, Jaguar bares its soul.
Featuring Tom Hiddleston, Mark Strong, and the nasty, nasty Ben Kingsley, the ad posits an important cultural question: “Have you ever noticed that in Hollywood movies, all the villains are played by Brits?”
What follows are the three characters uttering quite forced dialogue that’s vaguely related to cars.
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from Car Tech: An automotive blog from CNET http://ift.tt/1fEOTCZ